The Yankee Candle Company Inc. recently launched a contemporary candle line, Pure Radiance. Made of a custom soy wax blend, Pure Radiance features LumiWick technology. When lit the flat, all cotton Lumiwick provides a consistent burn and a wide flame. With a clean design, the line is offered in 12 distinctive fragrances and three sizes. Scents include Nectar, Lavender Chiffon, Creme Brulee, and Cinnamon Scone. A “vase holder” is available to be purchased separately.

“We consistently strive to meet the needs of all of our consumers, and at times they are looking for something that fits a more contemporary decor style. We are excited to introduce Pure Radiance, a brand that provides a more contemporary option without compromising on the superior fragrance and quality that Yankee Candle is known for,” said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc.

Pure Radiance is available for purchase in all 12 scents via www.yankeecandle.com and select specialty retailers and gift shops across the U.S. A limited selection of Pure Radiance fragrances and sizes are also available via the company’s catalog and in its Yankee Candle retail stores.